Is your business on a busy road? You should invest in regular façade and signage cleaning

Businesses often tend to gravitate to the busiest areas possible. It makes sense; the more people and traffic, the more opportunities for sales. Few businesses take into account, however, the effect all that traffic has on the frontage of their business.

Presentation is key – if your business frontage is dirty and grimy it’s not presenting an appealing image to prospective customers. Investing in professional building façade cleaning is essential for all businesses, but those located on busy roads should invest more regularly than others.

Dirt and debris

Traffic kicks up a vast amount of dust, dirt, and debris into the air. As tyres roll along the ground they gradually shed small pieces of rubber into the air. They also kick up dirt already on the ground. Those will carry through the air and settle onto the façade of your business. It doesn’t sound like much, but it only takes a small amount of time for it to begin to build up noticeably.

Then there’s the constant stream of exhaust fumes, spewing out a range of dirty particulates into the air. This too will make your business look dirty quicker than businesses in low-traffic areas. Thick, dirty build-up, dusty signage, and discoloured paintwork – none of it will look appealing to potential customers, and it may even inhibit them from reading your branding.

How often should you have your business façade cleaned?

There’s no set rule as to how regularly you should be investing in building façade cleaning, such as you’ll find from the friendly professionals at Ryemead Cleaning. Depending on how busy the road in front of your business is, the amount of time will vary. There are other considerations such as weather conditions to take into account too.

Every six months is a good rough estimate for most businesses. This will ensure that your business frontage stays in a clean, presentable condition. It will also make sure that any potential structural issues are caught well in advance of them becoming a problem.

For even higher traffic areas, consider investing in quarterly cleaning. It’s a wise investment, because a clean and presentable business is going to be much more appealing to your potential customers.